Palettes / Colors / #F490CA

#F490CA — Light Vivid Pink

#F490CA is a pink color we call Light Vivid Pink, closest to the named color Plum (#DDA0DD). It belongs to the pink family.

Color name

Closest CSS keyword: plum (#DDA0DD) — not an exact match. CSS plum gives you #DDA0DD, a different color; use #F490CA when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#F490CA is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #90F4B9; it also sits naturally between #EC90F4 and #F49098. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 96% · Green 56% · Blue 79%

Cyan 0% · Magenta 41% · Yellow 17% · Key 4%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #F490CA

.text { color: #F490CA; }
.background { background-color: #F490CA; }
.border { border: 3px solid #F490CA; }
.text-rgb { color: rgb(244, 144, 202); }
.text-hsl { color: hsl(325, 82%, 76%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #F490CA; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(244, 144, 202, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #F490CA; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(244, 144, 202, 0.8); }

HTML: <p style="color:#F490CA">Text here</p> · <div style="background-color:#F490CA">Div content here</div>

Shades of #F490CA

Tints of #F490CA

Tones of #F490CA

Color harmonies

Complementary — #90F4B9:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #F490CA: #000000.

Semi-transparent (opacity) text on #F490CA

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #F490CA looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #F490CA rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #F490C9  ·  #F490CB →

Frequently asked questions

What color is #F490CA?

#F490CA is Light Vivid Pink, a pink color (RGB 244, 144, 202). Its closest standard named color is Plum.

What is the RGB and HSL of #F490CA?

#F490CA is RGB 244, 144, 202 — HSL 325°, 82%, 76% — CMYK 0%, 41%, 17%, 4%.

What colors go with #F490CA?

Its complement is #90F4B9; analogous partners are #EC90F4 and #F49098. It also appears in 6+ palettes in our collection.

Can I use #F490CA for text?

Black text on #F490CA has a contrast ratio of 9.69:1 (passes WCAG AA); white text gives 2.17:1.