Palettes / Colors / #EC4899

#EC4899 — Vivid Pink

#EC4899 is a pink color we call Vivid Pink, closest to the named color PaleVioletRed (#DB7093). It belongs to the pink family.

#EC4899 is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #46EC99; it also sits naturally between #EC46EC and #EC4646. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 93% · Green 28% · Blue 60%

Cyan 0% · Magenta 69% · Yellow 35% · Key 7%

Previews

CSS code for #EC4899

.text { color: #EC4899; }
.background { background-color: #EC4899; }
.border { border: 3px solid #EC4899; }
.text-rgb { color: rgb(236, 72, 153); }
.text-hsl { color: hsl(330, 81%, 60%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #EC4899; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(236, 72, 153, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #EC4899; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(236, 72, 153, 0.8); }

HTML: <p style="color:#EC4899">Text here</p> · <div style="background-color:#EC4899">Div content here</div>

Shades of #EC4899

Tints of #EC4899

Tones of #EC4899

Color harmonies

Complementary — #46EC99:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #EC4899: #000000.

How #EC4899 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with #EC4899 or a close neighbour

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #EC4898  ·  #EC489A →

Frequently asked questions

What color is #EC4899?

#EC4899 is Vivid Pink, a pink color (RGB 236, 72, 153). Its closest standard named color is PaleVioletRed.

What is the RGB and HSL of #EC4899?

#EC4899 is RGB 236, 72, 153 — HSL 330°, 81%, 60% — CMYK 0%, 69%, 35%, 7%.

What colors go with #EC4899?

Its complement is #46EC99; analogous partners are #EC46EC and #EC4646. It also appears in 6+ palettes in our collection.

Can I use #EC4899 for text?

Black text on #EC4899 has a contrast ratio of 5.95:1 (passes WCAG AA); white text gives 3.53:1.