Palettes / Colors / #EF7690

#EF7690 — Light Vivid Red

#EF7690 is a red color we call Light Vivid Red, closest to the named color PaleVioletRed (#DB7093). It belongs to the red family.

Color name

Closest CSS keyword: palevioletred (#DB7093) — not an exact match. CSS palevioletred gives you #DB7093, a different color; use #EF7690 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#EF7690 is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #76EFD5; it also sits naturally between #EF76CD and #EF9876. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 94% · Green 46% · Blue 56%

Cyan 0% · Magenta 51% · Yellow 40% · Key 6%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #EF7690

.text { color: #EF7690; }
.background { background-color: #EF7690; }
.border { border: 3px solid #EF7690; }
.text-rgb { color: rgb(239, 118, 144); }
.text-hsl { color: hsl(347, 79%, 70%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #EF7690; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(239, 118, 144, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #EF7690; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(239, 118, 144, 0.8); }

HTML: <p style="color:#EF7690">Text here</p> · <div style="background-color:#EF7690">Div content here</div>

Shades of #EF7690

Tints of #EF7690

Tones of #EF7690

Color harmonies

Complementary — #76EFD5:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #EF7690: #000000.

Semi-transparent (opacity) text on #EF7690

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #EF7690 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #EF7690 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #EF768F  ·  #EF7691 →

Frequently asked questions

What color is #EF7690?

#EF7690 is Light Vivid Red, a red color (RGB 239, 118, 144). Its closest standard named color is PaleVioletRed.

What is the RGB and HSL of #EF7690?

#EF7690 is RGB 239, 118, 144 — HSL 347°, 79%, 70% — CMYK 0%, 51%, 40%, 6%.

What colors go with #EF7690?

Its complement is #76EFD5; analogous partners are #EF76CD and #EF9876. It also appears in 6+ palettes in our collection.

Can I use #EF7690 for text?

Black text on #EF7690 has a contrast ratio of 7.66:1 (passes WCAG AA); white text gives 2.74:1.