Palettes / Colors / #EF48BD

#EF48BD — Vivid Pink

#EF48BD is a pink color we call Vivid Pink, closest to the named color HotPink (#FF69B4). It belongs to the pink family.

Color name

Closest CSS keyword: hotpink (#FF69B4) — not an exact match. CSS hotpink gives you #FF69B4, a different color; use #EF48BD when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#EF48BD is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #48EF7A; it also sits naturally between #CE48EF and #EF4869. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 94% · Green 28% · Blue 74%

Cyan 0% · Magenta 70% · Yellow 21% · Key 6%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #EF48BD

.text { color: #EF48BD; }
.background { background-color: #EF48BD; }
.border { border: 3px solid #EF48BD; }
.text-rgb { color: rgb(239, 72, 189); }
.text-hsl { color: hsl(318, 84%, 61%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #EF48BD; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(239, 72, 189, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #EF48BD; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(239, 72, 189, 0.8); }

HTML: <p style="color:#EF48BD">Text here</p> · <div style="background-color:#EF48BD">Div content here</div>

Shades of #EF48BD

Tints of #EF48BD

Tones of #EF48BD

Color harmonies

Complementary — #48EF7A:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #EF48BD: #000000.

Semi-transparent (opacity) text on #EF48BD

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #EF48BD looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #EF48BD rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #EF48BC  ·  #EF48BE →

Frequently asked questions

What color is #EF48BD?

#EF48BD is Vivid Pink, a pink color (RGB 239, 72, 189). Its closest standard named color is HotPink.

What is the RGB and HSL of #EF48BD?

#EF48BD is RGB 239, 72, 189 — HSL 318°, 84%, 61% — CMYK 0%, 70%, 21%, 6%.

What colors go with #EF48BD?

Its complement is #48EF7A; analogous partners are #CE48EF and #EF4869. It also appears in 6+ palettes in our collection.

Can I use #EF48BD for text?

Black text on #EF48BD has a contrast ratio of 6.33:1 (passes WCAG AA); white text gives 3.32:1.