Palettes / Colors / #EF43AA

#EF43AA — Vivid Pink

#EF43AA is a pink color we call Vivid Pink, closest to the named color HotPink (#FF69B4). It belongs to the pink family.

Color name

Closest CSS keyword: hotpink (#FF69B4) — not an exact match. CSS hotpink gives you #FF69B4, a different color; use #EF43AA when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#EF43AA is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #43EF88; it also sits naturally between #DE43EF and #EF4354. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 94% · Green 26% · Blue 67%

Cyan 0% · Magenta 72% · Yellow 29% · Key 6%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #EF43AA

.text { color: #EF43AA; }
.background { background-color: #EF43AA; }
.border { border: 3px solid #EF43AA; }
.text-rgb { color: rgb(239, 67, 170); }
.text-hsl { color: hsl(324, 84%, 60%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #EF43AA; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(239, 67, 170, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #EF43AA; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(239, 67, 170, 0.8); }

HTML: <p style="color:#EF43AA">Text here</p> · <div style="background-color:#EF43AA">Div content here</div>

Shades of #EF43AA

Tints of #EF43AA

Tones of #EF43AA

Color harmonies

Complementary — #43EF88:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #EF43AA: #000000.

Semi-transparent (opacity) text on #EF43AA

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #EF43AA looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #EF43AA rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #EF43A9  ·  #EF43AB →

Frequently asked questions

What color is #EF43AA?

#EF43AA is Vivid Pink, a pink color (RGB 239, 67, 170). Its closest standard named color is HotPink.

What is the RGB and HSL of #EF43AA?

#EF43AA is RGB 239, 67, 170 — HSL 324°, 84%, 60% — CMYK 0%, 72%, 29%, 6%.

What colors go with #EF43AA?

Its complement is #43EF88; analogous partners are #DE43EF and #EF4354. It also appears in 6+ palettes in our collection.

Can I use #EF43AA for text?

Black text on #EF43AA has a contrast ratio of 6.05:1 (passes WCAG AA); white text gives 3.47:1.