Palettes / Colors / #EF012D

#EF012D — Vivid Red

#EF012D is a red color we call Vivid Red, closest to the named color Crimson (#DC143C). It belongs to the red family.

Color name

Closest CSS keyword: crimson (#DC143C) — not an exact match. CSS crimson gives you #DC143C, a different color; use #EF012D when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#EF012D is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #01EFC3; it also sits naturally between #EF01A3 and #EF4C01. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 94% · Green 0% · Blue 18%

Cyan 0% · Magenta 100% · Yellow 81% · Key 6%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #EF012D

.text { color: #EF012D; }
.background { background-color: #EF012D; }
.border { border: 3px solid #EF012D; }
.text-rgb { color: rgb(239, 1, 45); }
.text-hsl { color: hsl(349, 99%, 47%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #EF012D; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(239, 1, 45, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #EF012D; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(239, 1, 45, 0.8); }

HTML: <p style="color:#EF012D">Text here</p> · <div style="background-color:#EF012D">Div content here</div>

Shades of #EF012D

Tints of #EF012D

Tones of #EF012D

Color harmonies

Complementary — #01EFC3:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #EF012D: #000000.

Semi-transparent (opacity) text on #EF012D

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #EF012D looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #EF012D rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #EF012C  ·  #EF012E →

Frequently asked questions

What color is #EF012D?

#EF012D is Vivid Red, a red color (RGB 239, 1, 45). Its closest standard named color is Crimson.

What is the RGB and HSL of #EF012D?

#EF012D is RGB 239, 1, 45 — HSL 349°, 99%, 47% — CMYK 0%, 100%, 81%, 6%.

What colors go with #EF012D?

Its complement is #01EFC3; analogous partners are #EF01A3 and #EF4C01. It also appears in 6+ palettes in our collection.

Can I use #EF012D for text?

Black text on #EF012D has a contrast ratio of 4.71:1 (passes WCAG AA); white text gives 4.46:1.