Palettes / Colors / #ED40BB

#ED40BB — Vivid Pink

#ED40BB is a pink color we call Vivid Pink, closest to the named color HotPink (#FF69B4). It belongs to the pink family.

Color name

Closest CSS keyword: hotpink (#FF69B4) — not an exact match. CSS hotpink gives you #FF69B4, a different color; use #ED40BB when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#ED40BB is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #40ED71; it also sits naturally between #C840ED and #ED4065. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 93% · Green 25% · Blue 73%

Cyan 0% · Magenta 73% · Yellow 21% · Key 7%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #ED40BB

.text { color: #ED40BB; }
.background { background-color: #ED40BB; }
.border { border: 3px solid #ED40BB; }
.text-rgb { color: rgb(237, 64, 187); }
.text-hsl { color: hsl(317, 83%, 59%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #ED40BB; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(237, 64, 187, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #ED40BB; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(237, 64, 187, 0.8); }

HTML: <p style="color:#ED40BB">Text here</p> · <div style="background-color:#ED40BB">Div content here</div>

Shades of #ED40BB

Tints of #ED40BB

Tones of #ED40BB

Color harmonies

Complementary — #40ED71:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #ED40BB: #000000.

Semi-transparent (opacity) text on #ED40BB

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #ED40BB looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #ED40BB rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #ED40BA  ·  #ED40BC →

Frequently asked questions

What color is #ED40BB?

#ED40BB is Vivid Pink, a pink color (RGB 237, 64, 187). Its closest standard named color is HotPink.

What is the RGB and HSL of #ED40BB?

#ED40BB is RGB 237, 64, 187 — HSL 317°, 83%, 59% — CMYK 0%, 73%, 21%, 7%.

What colors go with #ED40BB?

Its complement is #40ED71; analogous partners are #C840ED and #ED4065. It also appears in 6+ palettes in our collection.

Can I use #ED40BB for text?

Black text on #ED40BB has a contrast ratio of 6.05:1 (passes WCAG AA); white text gives 3.47:1.