Palettes / Colors / #ED078A

#ED078A — Vivid Pink

#ED078A is a pink color we call Vivid Pink, closest to the named color DeepPink (#FF1493). It belongs to the pink family.

Color name

Closest CSS keyword: deeppink (#FF1493) — not an exact match. CSS deeppink gives you #FF1493, a different color; use #ED078A when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#ED078A is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #07ED6B; it also sits naturally between #DE07ED and #ED0717. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 93% · Green 3% · Blue 54%

Cyan 0% · Magenta 97% · Yellow 42% · Key 7%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #ED078A

.text { color: #ED078A; }
.background { background-color: #ED078A; }
.border { border: 3px solid #ED078A; }
.text-rgb { color: rgb(237, 7, 138); }
.text-hsl { color: hsl(326, 94%, 48%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #ED078A; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(237, 7, 138, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #ED078A; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(237, 7, 138, 0.8); }

HTML: <p style="color:#ED078A">Text here</p> · <div style="background-color:#ED078A">Div content here</div>

Shades of #ED078A

Tints of #ED078A

Tones of #ED078A

Color harmonies

Complementary — #07ED6B:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #ED078A: #000000.

Semi-transparent (opacity) text on #ED078A

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #ED078A looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #ED078A rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #ED0789  ·  #ED078B →

Frequently asked questions

What color is #ED078A?

#ED078A is Vivid Pink, a pink color (RGB 237, 7, 138). Its closest standard named color is DeepPink.

What is the RGB and HSL of #ED078A?

#ED078A is RGB 237, 7, 138 — HSL 326°, 94%, 48% — CMYK 0%, 97%, 42%, 7%.

What colors go with #ED078A?

Its complement is #07ED6B; analogous partners are #DE07ED and #ED0717. It also appears in 6+ palettes in our collection.

Can I use #ED078A for text?

Black text on #ED078A has a contrast ratio of 5.00:1 (passes WCAG AA); white text gives 4.20:1.