Palettes / Colors / #EC7968

#EC7968 — Light Vivid Red

#EC7968 is a red color we call Light Vivid Red, closest to the named color Salmon (#FA8072). It belongs to the red family.

Color name

Closest CSS keyword: salmon (#FA8072) — not an exact match. CSS salmon gives you #FA8072, a different color; use #EC7968 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#EC7968 is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #69DBEC; it also sits naturally between #EC6999 and #ECBC69. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 93% · Green 47% · Blue 41%

Cyan 0% · Magenta 49% · Yellow 56% · Key 7%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #EC7968

.text { color: #EC7968; }
.background { background-color: #EC7968; }
.border { border: 3px solid #EC7968; }
.text-rgb { color: rgb(236, 121, 104); }
.text-hsl { color: hsl(8, 78%, 67%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #EC7968; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(236, 121, 104, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #EC7968; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(236, 121, 104, 0.8); }

HTML: <p style="color:#EC7968">Text here</p> · <div style="background-color:#EC7968">Div content here</div>

Shades of #EC7968

Tints of #EC7968

Tones of #EC7968

Color harmonies

Complementary — #69DBEC:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #EC7968: #000000.

Semi-transparent (opacity) text on #EC7968

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #EC7968 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #EC7968 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #EC7967  ·  #EC7969 →

Frequently asked questions

What color is #EC7968?

#EC7968 is Light Vivid Red, a red color (RGB 236, 121, 104). Its closest standard named color is Salmon.

What is the RGB and HSL of #EC7968?

#EC7968 is RGB 236, 121, 104 — HSL 8°, 78%, 67% — CMYK 0%, 49%, 56%, 7%.

What colors go with #EC7968?

Its complement is #69DBEC; analogous partners are #EC6999 and #ECBC69. It also appears in 6+ palettes in our collection.

Can I use #EC7968 for text?

Black text on #EC7968 has a contrast ratio of 7.50:1 (passes WCAG AA); white text gives 2.80:1.