Palettes / Colors / #EC040D

#EC040D — Vivid Red

#EC040D is a red color we call Vivid Red, closest to the named color Red (#FF0000). It belongs to the red family.

Color name

Closest CSS keyword: red (#FF0000) — not an exact match. CSS red gives you #FF0000, a different color; use #EC040D when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#EC040D is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #04ECE4; it also sits naturally between #EC0480 and #EC7004. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 93% · Green 2% · Blue 5%

Cyan 0% · Magenta 98% · Yellow 94% · Key 7%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #EC040D

.text { color: #EC040D; }
.background { background-color: #EC040D; }
.border { border: 3px solid #EC040D; }
.text-rgb { color: rgb(236, 4, 13); }
.text-hsl { color: hsl(358, 97%, 47%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #EC040D; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(236, 4, 13, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #EC040D; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(236, 4, 13, 0.8); }

HTML: <p style="color:#EC040D">Text here</p> · <div style="background-color:#EC040D">Div content here</div>

Shades of #EC040D

Tints of #EC040D

Tones of #EC040D

Color harmonies

Complementary — #04ECE4:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #EC040D: #000000.

Semi-transparent (opacity) text on #EC040D

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #EC040D looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #EC040D rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #EC040C  ·  #EC040E →

Frequently asked questions

What color is #EC040D?

#EC040D is Vivid Red, a red color (RGB 236, 4, 13). Its closest standard named color is Red.

What is the RGB and HSL of #EC040D?

#EC040D is RGB 236, 4, 13 — HSL 358°, 97%, 47% — CMYK 0%, 98%, 94%, 7%.

What colors go with #EC040D?

Its complement is #04ECE4; analogous partners are #EC0480 and #EC7004. It also appears in 6+ palettes in our collection.

Can I use #EC040D for text?

Black text on #EC040D has a contrast ratio of 4.59:1 (passes WCAG AA); white text gives 4.58:1.