Palettes / Colors / #970207

#970207 — Vivid Red

#970207 is a red color we call Vivid Red, closest to the named color DarkRed (#8B0000). It belongs to the red family.

Color name

Closest CSS keyword: darkred (#8B0000) — not an exact match. CSS darkred gives you #8B0000, a different color; use #970207 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#970207 is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #029792; it also sits naturally between #970251 and #974802. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 59% · Green 1% · Blue 3%

Cyan 0% · Magenta 99% · Yellow 95% · Key 41%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #970207

.text { color: #970207; }
.background { background-color: #970207; }
.border { border: 3px solid #970207; }
.text-rgb { color: rgb(151, 2, 7); }
.text-hsl { color: hsl(358, 97%, 30%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #970207; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(151, 2, 7, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #970207; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(151, 2, 7, 0.8); }

HTML: <p style="color:#970207">Text here</p> · <div style="background-color:#970207">Div content here</div>

Shades of #970207

Tints of #970207

Tones of #970207

Color harmonies

Complementary — #029792:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #970207: #FFFFFF.

Semi-transparent (opacity) text on #970207

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #970207 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #970207 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #970206  ·  #970208 →

Frequently asked questions

What color is #970207?

#970207 is Vivid Red, a red color (RGB 151, 2, 7). Its closest standard named color is DarkRed.

What is the RGB and HSL of #970207?

#970207 is RGB 151, 2, 7 — HSL 358°, 97%, 30% — CMYK 0%, 99%, 95%, 41%.

What colors go with #970207?

Its complement is #029792; analogous partners are #970251 and #974802. It also appears in 6+ palettes in our collection.

Can I use #970207 for text?

White text on #970207 has a contrast ratio of 9.02:1 (passes WCAG AA); black text gives 2.33:1.