Palettes / Colors / #EC040B

#EC040B — Vivid Red

#EC040B is a red color we call Vivid Red, closest to the named color Red (#FF0000). It belongs to the red family.

#EC040B is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #04ECE4; it also sits naturally between #EC0480 and #EC7004. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 93% · Green 2% · Blue 4%

Cyan 0% · Magenta 98% · Yellow 95% · Key 7%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #EC040B

.text { color: #EC040B; }
.background { background-color: #EC040B; }
.border { border: 3px solid #EC040B; }
.text-rgb { color: rgb(236, 4, 11); }
.text-hsl { color: hsl(358, 97%, 47%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #EC040B; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(236, 4, 11, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #EC040B; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(236, 4, 11, 0.8); }

HTML: <p style="color:#EC040B">Text here</p> · <div style="background-color:#EC040B">Div content here</div>

Shades of #EC040B

Tints of #EC040B

Tones of #EC040B

Color harmonies

Complementary — #04ECE4:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #EC040B: #000000.

How #EC040B looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #EC040B rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #EC040A  ·  #EC040C →

Frequently asked questions

What color is #EC040B?

#EC040B is Vivid Red, a red color (RGB 236, 4, 11). Its closest standard named color is Red.

What is the RGB and HSL of #EC040B?

#EC040B is RGB 236, 4, 11 — HSL 358°, 97%, 47% — CMYK 0%, 98%, 95%, 7%.

What colors go with #EC040B?

Its complement is #04ECE4; analogous partners are #EC0480 and #EC7004. It also appears in 6+ palettes in our collection.

Can I use #EC040B for text?

Black text on #EC040B has a contrast ratio of 4.59:1 (passes WCAG AA); white text gives 4.58:1.