Palettes / Colors / #E704AA

#E704AA — Vivid Pink

#E704AA is a pink color we call Vivid Pink, closest to the named color DeepPink (#FF1493). It belongs to the pink family.

Color name

Closest CSS keyword: deeppink (#FF1493) — not an exact match. CSS deeppink gives you #FF1493, a different color; use #E704AA when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#E704AA is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #04E740; it also sits naturally between #B204E7 and #E70439. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 91% · Green 2% · Blue 67%

Cyan 0% · Magenta 98% · Yellow 26% · Key 9%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #E704AA

.text { color: #E704AA; }
.background { background-color: #E704AA; }
.border { border: 3px solid #E704AA; }
.text-rgb { color: rgb(231, 4, 170); }
.text-hsl { color: hsl(316, 97%, 46%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #E704AA; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(231, 4, 170, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #E704AA; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(231, 4, 170, 0.8); }

HTML: <p style="color:#E704AA">Text here</p> · <div style="background-color:#E704AA">Div content here</div>

Shades of #E704AA

Tints of #E704AA

Tones of #E704AA

Color harmonies

Complementary — #04E740:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #E704AA: #000000.

Semi-transparent (opacity) text on #E704AA

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #E704AA looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #E704AA rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #E704A9  ·  #E704AB →

Frequently asked questions

What color is #E704AA?

#E704AA is Vivid Pink, a pink color (RGB 231, 4, 170). Its closest standard named color is DeepPink.

What is the RGB and HSL of #E704AA?

#E704AA is RGB 231, 4, 170 — HSL 316°, 97%, 46% — CMYK 0%, 98%, 26%, 9%.

What colors go with #E704AA?

Its complement is #04E740; analogous partners are #B204E7 and #E70439. It also appears in 6+ palettes in our collection.

Can I use #E704AA for text?

Black text on #E704AA has a contrast ratio of 5.00:1 (passes WCAG AA); white text gives 4.20:1.