Palettes / Colors / #E490CC

#E490CC — Light Pink

#E490CC is a pink color we call Light Pink, closest to the named color Plum (#DDA0DD). It belongs to the pink family.

#E490CC is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #90E4A8; it also sits naturally between #D290E4 and #E490A2. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 89% · Green 56% · Blue 80%

Cyan 0% · Magenta 37% · Yellow 11% · Key 11%

Previews

CSS code for #E490CC

.text { color: #E490CC; }
.background { background-color: #E490CC; }
.border { border: 3px solid #E490CC; }
.text-rgb { color: rgb(228, 144, 204); }
.text-hsl { color: hsl(317, 61%, 73%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #E490CC; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(228, 144, 204, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #E490CC; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(228, 144, 204, 0.8); }

HTML: <p style="color:#E490CC">Text here</p> · <div style="background-color:#E490CC">Div content here</div>

Shades of #E490CC

Tints of #E490CC

Tones of #E490CC

Color harmonies

Complementary — #90E4A8:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #E490CC: #000000.

How #E490CC looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with #E490CC or a close neighbour

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #E490CB  ·  #E490CD →

Frequently asked questions

What color is #E490CC?

#E490CC is Light Pink, a pink color (RGB 228, 144, 204). Its closest standard named color is Plum.

What is the RGB and HSL of #E490CC?

#E490CC is RGB 228, 144, 204 — HSL 317°, 61%, 73% — CMYK 0%, 37%, 11%, 11%.

What colors go with #E490CC?

Its complement is #90E4A8; analogous partners are #D290E4 and #E490A2. It also appears in 6+ palettes in our collection.

Can I use #E490CC for text?

Black text on #E490CC has a contrast ratio of 9.16:1 (passes WCAG AA); white text gives 2.29:1.