Palettes / Colors / #E490BD

#E490BD — Light Pink

#E490BD is a pink color we call Light Pink, closest to the named color Plum (#DDA0DD). It belongs to the pink family.

Color name

Closest CSS keyword: plum (#DDA0DD) — not an exact match. CSS plum gives you #DDA0DD, a different color; use #E490BD when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#E490BD is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #90E4B7; it also sits naturally between #E190E4 and #E49093. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 89% · Green 56% · Blue 74%

Cyan 0% · Magenta 37% · Yellow 17% · Key 11%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #E490BD

.text { color: #E490BD; }
.background { background-color: #E490BD; }
.border { border: 3px solid #E490BD; }
.text-rgb { color: rgb(228, 144, 189); }
.text-hsl { color: hsl(328, 61%, 73%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #E490BD; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(228, 144, 189, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #E490BD; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(228, 144, 189, 0.8); }

HTML: <p style="color:#E490BD">Text here</p> · <div style="background-color:#E490BD">Div content here</div>

Shades of #E490BD

Tints of #E490BD

Tones of #E490BD

Color harmonies

Complementary — #90E4B7:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #E490BD: #000000.

Semi-transparent (opacity) text on #E490BD

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #E490BD looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #E490BD rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #E490BC  ·  #E490BE →

Frequently asked questions

What color is #E490BD?

#E490BD is Light Pink, a pink color (RGB 228, 144, 189). Its closest standard named color is Plum.

What is the RGB and HSL of #E490BD?

#E490BD is RGB 228, 144, 189 — HSL 328°, 61%, 73% — CMYK 0%, 37%, 17%, 11%.

What colors go with #E490BD?

Its complement is #90E4B7; analogous partners are #E190E4 and #E49093. It also appears in 6+ palettes in our collection.

Can I use #E490BD for text?

Black text on #E490BD has a contrast ratio of 9.02:1 (passes WCAG AA); white text gives 2.33:1.