Palettes / Colors / #E40E07

#E40E07 — Vivid Red

#E40E07 is a red color we call Vivid Red, closest to the named color Red (#FF0000). It belongs to the red family.

#E40E07 is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #07DCE4; it also sits naturally between #E4076E and #E47D07. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 89% · Green 5% · Blue 3%

Cyan 0% · Magenta 94% · Yellow 97% · Key 11%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #E40E07

.text { color: #E40E07; }
.background { background-color: #E40E07; }
.border { border: 3px solid #E40E07; }
.text-rgb { color: rgb(228, 14, 7); }
.text-hsl { color: hsl(2, 94%, 46%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #E40E07; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(228, 14, 7, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #E40E07; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(228, 14, 7, 0.8); }

HTML: <p style="color:#E40E07">Text here</p> · <div style="background-color:#E40E07">Div content here</div>

Shades of #E40E07

Tints of #E40E07

Tones of #E40E07

Color harmonies

Complementary — #07DCE4:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #E40E07: #FFFFFF.

How #E40E07 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #E40E07 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #E40E06  ·  #E40E08 →

Frequently asked questions

What color is #E40E07?

#E40E07 is Vivid Red, a red color (RGB 228, 14, 7). Its closest standard named color is Red.

What is the RGB and HSL of #E40E07?

#E40E07 is RGB 228, 14, 7 — HSL 2°, 94%, 46% — CMYK 0%, 94%, 97%, 11%.

What colors go with #E40E07?

Its complement is #07DCE4; analogous partners are #E4076E and #E47D07. It also appears in 6+ palettes in our collection.

Can I use #E40E07 for text?

White text on #E40E07 has a contrast ratio of 4.81:1 (passes WCAG AA); black text gives 4.36:1.