Palettes / Colors / #280301

#280301 — Dark Vivid Red

#280301 is a red color we call Dark Vivid Red, closest to the named color Black (#000000). It belongs to the red family.

#280301 is a warm red color associated with energy, passion and urgency. It is deep enough for text, outlines and dark interface surfaces, and makes light colors glow next to it.

Its strongest partner is its complement #012628; it also sits naturally between #280112 and #281601. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 16% · Green 1% · Blue 0%

Cyan 0% · Magenta 93% · Yellow 98% · Key 84%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #280301

.text { color: #280301; }
.background { background-color: #280301; }
.border { border: 3px solid #280301; }
.text-rgb { color: rgb(40, 3, 1); }
.text-hsl { color: hsl(3, 95%, 8%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #280301; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(40, 3, 1, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #280301; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(40, 3, 1, 0.8); }

HTML: <p style="color:#280301">Text here</p> · <div style="background-color:#280301">Div content here</div>

Shades of #280301

Tints of #280301

Tones of #280301

Color harmonies

Complementary — #012628:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #280301: #FFFFFF.

How #280301 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #280301 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #280300  ·  #280302 →

Frequently asked questions

What color is #280301?

#280301 is Dark Vivid Red, a red color (RGB 40, 3, 1). Its closest standard named color is Black.

What is the RGB and HSL of #280301?

#280301 is RGB 40, 3, 1 — HSL 3°, 95%, 8% — CMYK 0%, 93%, 98%, 84%.

What colors go with #280301?

Its complement is #012628; analogous partners are #280112 and #281601. It also appears in 6+ palettes in our collection.

Can I use #280301 for text?

White text on #280301 has a contrast ratio of 19.03:1 (passes WCAG AA); black text gives 1.10:1.