Palettes / Colors / #D440BB

#D440BB — Pink

#D440BB is a pink color we call Pink, closest to the named color Orchid (#DA70D6). It belongs to the pink family.

Color name

Closest CSS keyword: orchid (#DA70D6) — not an exact match. CSS orchid gives you #DA70D6, a different color; use #D440BB when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#D440BB is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #40D458; it also sits naturally between #A240D4 and #D44071. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 83% · Green 25% · Blue 73%

Cyan 0% · Magenta 70% · Yellow 12% · Key 17%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #D440BB

.text { color: #D440BB; }
.background { background-color: #D440BB; }
.border { border: 3px solid #D440BB; }
.text-rgb { color: rgb(212, 64, 187); }
.text-hsl { color: hsl(310, 63%, 54%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #D440BB; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(212, 64, 187, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #D440BB; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(212, 64, 187, 0.8); }

HTML: <p style="color:#D440BB">Text here</p> · <div style="background-color:#D440BB">Div content here</div>

Shades of #D440BB

Tints of #D440BB

Tones of #D440BB

Color harmonies

Complementary — #40D458:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #D440BB: #000000.

Semi-transparent (opacity) text on #D440BB

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #D440BB looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #D440BB rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #D440BA  ·  #D440BC →

Frequently asked questions

What color is #D440BB?

#D440BB is Pink, a pink color (RGB 212, 64, 187). Its closest standard named color is Orchid.

What is the RGB and HSL of #D440BB?

#D440BB is RGB 212, 64, 187 — HSL 310°, 63%, 54% — CMYK 0%, 70%, 12%, 17%.

What colors go with #D440BB?

Its complement is #40D458; analogous partners are #A240D4 and #D44071. It also appears in 6+ palettes in our collection.

Can I use #D440BB for text?

Black text on #D440BB has a contrast ratio of 5.25:1 (passes WCAG AA); white text gives 4.00:1.