Palettes / Colors / #D040EF

#D040EF — Vivid Purple

#D040EF is a purple color we call Vivid Purple, closest to the named color Orchid (#DA70D6). It belongs to the purple family.

Color name

Closest CSS keyword: orchid (#DA70D6) — not an exact match. CSS orchid gives you #DA70D6, a different color; use #D040EF when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#D040EF is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #5EEF3E; it also sits naturally between #763EEF and #EF3EB7. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 82% · Green 25% · Blue 94%

Cyan 13% · Magenta 73% · Yellow 0% · Key 6%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #D040EF

.text { color: #D040EF; }
.background { background-color: #D040EF; }
.border { border: 3px solid #D040EF; }
.text-rgb { color: rgb(208, 64, 239); }
.text-hsl { color: hsl(289, 85%, 59%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #D040EF; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(208, 64, 239, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #D040EF; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(208, 64, 239, 0.8); }

HTML: <p style="color:#D040EF">Text here</p> · <div style="background-color:#D040EF">Div content here</div>

Shades of #D040EF

Tints of #D040EF

Tones of #D040EF

Color harmonies

Complementary — #5EEF3E:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #D040EF: #000000.

Semi-transparent (opacity) text on #D040EF

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #D040EF looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #D040EF rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #D040EE  ·  #D040F0 →

Frequently asked questions

What color is #D040EF?

#D040EF is Vivid Purple, a purple color (RGB 208, 64, 239). Its closest standard named color is Orchid.

What is the RGB and HSL of #D040EF?

#D040EF is RGB 208, 64, 239 — HSL 289°, 85%, 59% — CMYK 13%, 73%, 0%, 6%.

What colors go with #D040EF?

Its complement is #5EEF3E; analogous partners are #763EEF and #EF3EB7. It also appears in 6+ palettes in our collection.

Can I use #D040EF for text?

Black text on #D040EF has a contrast ratio of 5.66:1 (passes WCAG AA); white text gives 3.71:1.