Palettes / Colors / #D040ED

#D040ED — Vivid Pink

#D040ED is a pink color we call Vivid Pink, closest to the named color Orchid (#DA70D6). It belongs to the pink family.

#D040ED is a cool pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #5DED40; it also sits naturally between #7A40ED and #ED40B3. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 82% · Green 25% · Blue 93%

Cyan 12% · Magenta 73% · Yellow 0% · Key 7%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #D040ED

.text { color: #D040ED; }
.background { background-color: #D040ED; }
.border { border: 3px solid #D040ED; }
.text-rgb { color: rgb(208, 64, 237); }
.text-hsl { color: hsl(290, 83%, 59%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #D040ED; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(208, 64, 237, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #D040ED; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(208, 64, 237, 0.8); }

HTML: <p style="color:#D040ED">Text here</p> · <div style="background-color:#D040ED">Div content here</div>

Shades of #D040ED

Tints of #D040ED

Tones of #D040ED

Color harmonies

Complementary — #5DED40:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #D040ED: #000000.

How #D040ED looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #D040ED rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #D040EC  ·  #D040EE →

Frequently asked questions

What color is #D040ED?

#D040ED is Vivid Pink, a pink color (RGB 208, 64, 237). Its closest standard named color is Orchid.

What is the RGB and HSL of #D040ED?

#D040ED is RGB 208, 64, 237 — HSL 290°, 83%, 59% — CMYK 12%, 73%, 0%, 7%.

What colors go with #D040ED?

Its complement is #5DED40; analogous partners are #7A40ED and #ED40B3. It also appears in 6+ palettes in our collection.

Can I use #D040ED for text?

Black text on #D040ED has a contrast ratio of 5.64:1 (passes WCAG AA); white text gives 3.72:1.