Palettes / Colors / #D016BB

#D016BB — Vivid Pink

#D016BB is a pink color we call Vivid Pink, closest to the named color MediumVioletRed (#C71585). It belongs to the pink family.

Color name

Closest CSS keyword: mediumvioletred (#C71585) — not an exact match. CSS mediumvioletred gives you #C71585, a different color; use #D016BB when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#D016BB is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #16D02B; it also sits naturally between #8816D0 and #D0165D. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 82% · Green 9% · Blue 73%

Cyan 0% · Magenta 89% · Yellow 10% · Key 18%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #D016BB

.text { color: #D016BB; }
.background { background-color: #D016BB; }
.border { border: 3px solid #D016BB; }
.text-rgb { color: rgb(208, 22, 187); }
.text-hsl { color: hsl(307, 81%, 45%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #D016BB; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(208, 22, 187, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #D016BB; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(208, 22, 187, 0.8); }

HTML: <p style="color:#D016BB">Text here</p> · <div style="background-color:#D016BB">Div content here</div>

Shades of #D016BB

Tints of #D016BB

Tones of #D016BB

Color harmonies

Complementary — #16D02B:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #D016BB: #FFFFFF.

Semi-transparent (opacity) text on #D016BB

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #D016BB looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #D016BB rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #D016BA  ·  #D016BC →

Frequently asked questions

What color is #D016BB?

#D016BB is Vivid Pink, a pink color (RGB 208, 22, 187). Its closest standard named color is MediumVioletRed.

What is the RGB and HSL of #D016BB?

#D016BB is RGB 208, 22, 187 — HSL 307°, 81%, 45% — CMYK 0%, 89%, 10%, 18%.

What colors go with #D016BB?

Its complement is #16D02B; analogous partners are #8816D0 and #D0165D. It also appears in 6+ palettes in our collection.

Can I use #D016BB for text?

White text on #D016BB has a contrast ratio of 4.65:1 (passes WCAG AA); black text gives 4.51:1.