Palettes / Colors / #BD2E97

#BD2E97 — Pink

#BD2E97 is a pink color we call Pink, closest to the named color MediumVioletRed (#C71585). It belongs to the pink family.

Color name

Closest CSS keyword: mediumvioletred (#C71585) — not an exact match. CSS mediumvioletred gives you #C71585, a different color; use #BD2E97 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#BD2E97 is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #2EBD54; it also sits naturally between #9B2EBD and #BD2E4F. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 74% · Green 18% · Blue 59%

Cyan 0% · Magenta 76% · Yellow 20% · Key 26%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #BD2E97

.text { color: #BD2E97; }
.background { background-color: #BD2E97; }
.border { border: 3px solid #BD2E97; }
.text-rgb { color: rgb(189, 46, 151); }
.text-hsl { color: hsl(316, 61%, 46%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #BD2E97; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(189, 46, 151, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #BD2E97; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(189, 46, 151, 0.8); }

HTML: <p style="color:#BD2E97">Text here</p> · <div style="background-color:#BD2E97">Div content here</div>

Shades of #BD2E97

Tints of #BD2E97

Tones of #BD2E97

Color harmonies

Complementary — #2EBD54:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #BD2E97: #FFFFFF.

Semi-transparent (opacity) text on #BD2E97

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #BD2E97 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #BD2E97 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #BD2E96  ·  #BD2E98 →

Frequently asked questions

What color is #BD2E97?

#BD2E97 is Pink, a pink color (RGB 189, 46, 151). Its closest standard named color is MediumVioletRed.

What is the RGB and HSL of #BD2E97?

#BD2E97 is RGB 189, 46, 151 — HSL 316°, 61%, 46% — CMYK 0%, 76%, 20%, 26%.

What colors go with #BD2E97?

Its complement is #2EBD54; analogous partners are #9B2EBD and #BD2E4F. It also appears in 6+ palettes in our collection.

Can I use #BD2E97 for text?

White text on #BD2E97 has a contrast ratio of 5.25:1 (passes WCAG AA); black text gives 4.00:1.