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Palettes / Colors / #BD2E91

#BD2E91 — Pink

#BD2E91 is a pink color we call Pink, closest to the named color MediumVioletRed (#C71585). It belongs to the pink family.

Color name

Closest CSS keyword: mediumvioletred (#C71585) — not an exact match. CSS mediumvioletred gives you #C71585, a different color; use #BD2E91 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#BD2E91 is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #2EBD59; it also sits naturally between #A02EBD and #BD2E4A. In the palettes below you can see it working alongside real color combinations from our collection.

#BD2E91 · RGB 189, 46, 145

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Color values

HEX#BD2E91
RGB189, 46, 145
HSL318°, 61%, 46%
HSV318°, 76%, 74%
CMYK0%, 76%, 23%, 26%
XYZ27.07, 14.82, 28.22
Yxy14.82, 0.3862, 0.2113
CIE-Lab45.38, 64.40, -21.68
Hunter Lab38.49, 61.20, -19.33

RGB & CMYK percentages

Red 74% · Green 18% · Blue 57%

Cyan 0% · Magenta 76% · Yellow 23% · Key 26%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

Sample text in #BD2E91 on black
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Sample text in #BD2E91 on white
Lorem ipsum dolor sit amet, consectetur adipiscing elit.

CSS code for #BD2E91

.text { color: #BD2E91; }
.background { background-color: #BD2E91; }
.border { border: 3px solid #BD2E91; }
.text-rgb { color: rgb(189, 46, 145); }
.text-hsl { color: hsl(318, 61%, 46%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #BD2E91; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(189, 46, 145, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #BD2E91; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(189, 46, 145, 0.8); }

HTML: <p style="color:#BD2E91">Text here</p> · <div style="background-color:#BD2E91">Div content here</div>

Shades of #BD2E91

#AC2A85#9C2679#872169#771D5C#67194F#561543#461136#310C26#210819#10040D

Tints of #BD2E91

#CE36A1#D34AAA#D85FB4#DD73BD#E288C7#E79CD1#ECB1DA#F1C6E4#F6DAEE#FBEFF7

Tones of #BD2E91

#B2388E#A9428A#9E4C86#945781#89617D#806B7A

Color harmonies

Complementary — #2EBD59:

Analogous:

Triadic:

Contrast & accessibility

Against white text5.30:1 AA
Against black text3.96:1 AA large only

Best text color on #BD2E91: #FFFFFF.

Semi-transparent (opacity) text on #BD2E91

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

100%
Sample heading text
Smaller body text shows the effect best.

Blended color: · Contrast against #BD2E91: ·

How #BD2E91 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Protanopia · #7F7E79Deuteranopia · #879273Tritanopia · #B66662

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Tailwind pink 600 · #DB2777Material Purple 500 · #9C27B0Tailwind pink 500 · #EC4899

Palettes with a similar color

These palettes use a close neighbour of #BD2E91 rather than the exact color:

Mellow Meadow
#5F59DF · #A52CE3 · #C02D97 · #E5394B
Vivid Aurora
#3C28B0 · #BA33E4 · #BF2D89 · #E0383B
Honey Bloom
#C2378C · #A83B55 · #D45643 · #D7AB7F
Serene Solace
#B435DA · #B82494 · #D4436C · #E58771
Amber Mosaic
#BF2294 · #90BA21 · #239AC6 · #EFC7E8
Crimson Cascade
#D827D0 · #C03788 · #9B223E · #BC4635

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

#C02D97#BF2D89#C2378C#B82494#BF2294#C03788#B33791#C5339B#B2368E#C4248A#C52293#C13383

Browse neighbouring colors

← #BD2E90  ·  #BD2E92 →

Frequently asked questions

What color is #BD2E91?

#BD2E91 is Pink, a pink color (RGB 189, 46, 145). Its closest standard named color is MediumVioletRed.

What is the RGB and HSL of #BD2E91?

#BD2E91 is RGB 189, 46, 145 — HSL 318°, 61%, 46% — CMYK 0%, 76%, 23%, 26%.

What colors go with #BD2E91?

Its complement is #2EBD59; analogous partners are #A02EBD and #BD2E4A. It also appears in 6+ palettes in our collection.

Can I use #BD2E91 for text?

White text on #BD2E91 has a contrast ratio of 5.30:1 (passes WCAG AA); black text gives 3.96:1.