Palettes / Colors / #BB07AE
#BB07AE — Vivid Pink
#BB07AE is a pink color we call Vivid Pink, closest to the named color MediumVioletRed (#C71585). It belongs to the pink family.
Color name
Closest CSS keyword: mediumvioletred (#C71585) — not an exact match. CSS mediumvioletred gives you #C71585, a different color; use #BB07AE when you need this exact shade.
Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.
#BB07AE is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.
Its strongest partner is its complement #07BB13; it also sits naturally between #6D07BB and #BB0755. In the palettes below you can see it working alongside real color combinations from our collection.
Color values
| HEX | #BB07AE |
|---|---|
| RGB | 187, 7, 174 |
| HSL | 304°, 93%, 38% |
| HSV | 304°, 96%, 73% |
| CMYK | 0%, 96%, 7%, 27% |
| XYZ | 28.21, 13.77, 41.22 |
| Yxy | 13.77, 0.3391, 0.1655 |
| CIE-Lab | 43.91, 75.31, -41.39 |
| Hunter Lab | 37.11, 73.87, -43.50 |
RGB & CMYK percentages
Red 73% · Green 3% · Blue 68%
Cyan 0% · Magenta 96% · Yellow 7% · Key 27%
CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.
Previews
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
CSS code for #BB07AE
.text { color: #BB07AE; }
.background { background-color: #BB07AE; }
.border { border: 3px solid #BB07AE; }
.text-rgb { color: rgb(187, 7, 174); }
.text-hsl { color: hsl(304, 93%, 38%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #BB07AE; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(187, 7, 174, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #BB07AE; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(187, 7, 174, 0.8); }
HTML: <p style="color:#BB07AE">Text here</p> · <div style="background-color:#BB07AE">Div content here</div>
Shades of #BB07AE
Tints of #BB07AE
Tones of #BB07AE
Color harmonies
Complementary — #07BB13:
Analogous:
Triadic:
Contrast & accessibility
| Against white text | 5.59:1 AA |
|---|---|
| Against black text | 3.75:1 AA large only |
Best text color on #BB07AE: #FFFFFF.
Semi-transparent (opacity) text on #BB07AE
Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:
Smaller body text shows the effect best.
Blended color: · Contrast against #BB07AE: ·
How #BB07AE looks with color blindness
Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:
Closest design-system colors
The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:
Palettes with a similar color
These palettes use a close neighbour of #BB07AE rather than the exact color:
Similar colors
The closest colors that actually appear in our palette collection — click any to open its page:
Browse neighbouring colors
Frequently asked questions
What color is #BB07AE?
#BB07AE is Vivid Pink, a pink color (RGB 187, 7, 174). Its closest standard named color is MediumVioletRed.
What is the RGB and HSL of #BB07AE?
#BB07AE is RGB 187, 7, 174 — HSL 304°, 93%, 38% — CMYK 0%, 96%, 7%, 27%.
What colors go with #BB07AE?
Its complement is #07BB13; analogous partners are #6D07BB and #BB0755. It also appears in 6+ palettes in our collection.
Can I use #BB07AE for text?
White text on #BB07AE has a contrast ratio of 5.59:1 (passes WCAG AA); black text gives 3.75:1.