Palettes / Colors / #BB07AD

#BB07AD — Vivid Pink

#BB07AD is a pink color we call Vivid Pink, closest to the named color MediumVioletRed (#C71585). It belongs to the pink family.

Color name

Closest CSS keyword: mediumvioletred (#C71585) — not an exact match. CSS mediumvioletred gives you #C71585, a different color; use #BB07AD when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#BB07AD is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #07BB16; it also sits naturally between #7007BB and #BB0752. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 73% · Green 3% · Blue 68%

Cyan 0% · Magenta 96% · Yellow 7% · Key 27%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #BB07AD

.text { color: #BB07AD; }
.background { background-color: #BB07AD; }
.border { border: 3px solid #BB07AD; }
.text-rgb { color: rgb(187, 7, 173); }
.text-hsl { color: hsl(305, 93%, 38%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #BB07AD; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(187, 7, 173, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #BB07AD; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(187, 7, 173, 0.8); }

HTML: <p style="color:#BB07AD">Text here</p> · <div style="background-color:#BB07AD">Div content here</div>

Shades of #BB07AD

Tints of #BB07AD

Tones of #BB07AD

Color harmonies

Complementary — #07BB16:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #BB07AD: #FFFFFF.

Semi-transparent (opacity) text on #BB07AD

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #BB07AD looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #BB07AD rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #BB07AC  ·  #BB07AE →

Frequently asked questions

What color is #BB07AD?

#BB07AD is Vivid Pink, a pink color (RGB 187, 7, 173). Its closest standard named color is MediumVioletRed.

What is the RGB and HSL of #BB07AD?

#BB07AD is RGB 187, 7, 173 — HSL 305°, 93%, 38% — CMYK 0%, 96%, 7%, 27%.

What colors go with #BB07AD?

Its complement is #07BB16; analogous partners are #7007BB and #BB0752. It also appears in 6+ palettes in our collection.

Can I use #BB07AD for text?

White text on #BB07AD has a contrast ratio of 5.60:1 (passes WCAG AA); black text gives 3.75:1.