Palettes / Colors / #AD014E

#AD014E — Vivid Pink

#AD014E is a pink color we call Vivid Pink, closest to the named color Crimson (#DC143C). It belongs to the pink family.

Color name

Closest CSS keyword: crimson (#DC143C) — not an exact match. CSS crimson gives you #DC143C, a different color; use #AD014E when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#AD014E is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #01AD5F; it also sits naturally between #AD01A4 and #AD0901. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 68% · Green 0% · Blue 31%

Cyan 0% · Magenta 99% · Yellow 55% · Key 32%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #AD014E

.text { color: #AD014E; }
.background { background-color: #AD014E; }
.border { border: 3px solid #AD014E; }
.text-rgb { color: rgb(173, 1, 78); }
.text-hsl { color: hsl(333, 99%, 34%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #AD014E; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(173, 1, 78, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #AD014E; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(173, 1, 78, 0.8); }

HTML: <p style="color:#AD014E">Text here</p> · <div style="background-color:#AD014E">Div content here</div>

Shades of #AD014E

Tints of #AD014E

Tones of #AD014E

Color harmonies

Complementary — #01AD5F:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #AD014E: #FFFFFF.

Semi-transparent (opacity) text on #AD014E

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #AD014E looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #AD014E rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #AD014D  ·  #AD014F →

Frequently asked questions

What color is #AD014E?

#AD014E is Vivid Pink, a pink color (RGB 173, 1, 78). Its closest standard named color is Crimson.

What is the RGB and HSL of #AD014E?

#AD014E is RGB 173, 1, 78 — HSL 333°, 99%, 34% — CMYK 0%, 99%, 55%, 32%.

What colors go with #AD014E?

Its complement is #01AD5F; analogous partners are #AD01A4 and #AD0901. It also appears in 6+ palettes in our collection.

Can I use #AD014E for text?

White text on #AD014E has a contrast ratio of 7.26:1 (passes WCAG AA); black text gives 2.89:1.