Palettes / Colors / #240010

#240010 — Dark Vivid Pink

#240010 is a pink color we call Dark Vivid Pink, closest to the named color Black (#000000). It belongs to the pink family.

Color name

Closest CSS keyword: black (#000000) — not an exact match. CSS black gives you #000000, a different color; use #240010 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#240010 is a warm-leaning pink color associated with playfulness, romance and softness. It is deep enough for text, outlines and dark interface surfaces, and makes light colors glow next to it.

Its strongest partner is its complement #002414; it also sits naturally between #240022 and #240200. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 14% · Green 0% · Blue 6%

Cyan 0% · Magenta 100% · Yellow 56% · Key 86%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #240010

.text { color: #240010; }
.background { background-color: #240010; }
.border { border: 3px solid #240010; }
.text-rgb { color: rgb(36, 0, 16); }
.text-hsl { color: hsl(333, 100%, 7%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #240010; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(36, 0, 16, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #240010; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(36, 0, 16, 0.8); }

HTML: <p style="color:#240010">Text here</p> · <div style="background-color:#240010">Div content here</div>

Shades of #240010

Tints of #240010

Tones of #240010

Color harmonies

Complementary — #002414:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #240010: #FFFFFF.

Semi-transparent (opacity) text on #240010

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #240010 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #240010 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #24000F  ·  #240011 →

Frequently asked questions

What color is #240010?

#240010 is Dark Vivid Pink, a pink color (RGB 36, 0, 16). Its closest standard named color is Black.

What is the RGB and HSL of #240010?

#240010 is RGB 36, 0, 16 — HSL 333°, 100%, 7% — CMYK 0%, 100%, 56%, 86%.

What colors go with #240010?

Its complement is #002414; analogous partners are #240022 and #240200. It also appears in 6+ palettes in our collection.

Can I use #240010 for text?

White text on #240010 has a contrast ratio of 19.40:1 (passes WCAG AA); black text gives 1.08:1.