Palettes / Colors / #972724

#972724 — Red

#972724 is a red color we call Red, closest to the named color Brown (#A52A2A). It belongs to the red family.

Color name

Closest CSS keyword: brown (#A52A2A) — not an exact match. CSS brown gives you #A52A2A, a different color; use #972724 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#972724 is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #259498; it also sits naturally between #98255B and #986225. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 59% · Green 15% · Blue 14%

Cyan 0% · Magenta 74% · Yellow 76% · Key 41%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #972724

.text { color: #972724; }
.background { background-color: #972724; }
.border { border: 3px solid #972724; }
.text-rgb { color: rgb(151, 39, 36); }
.text-hsl { color: hsl(2, 61%, 37%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #972724; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(151, 39, 36, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #972724; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(151, 39, 36, 0.8); }

HTML: <p style="color:#972724">Text here</p> · <div style="background-color:#972724">Div content here</div>

Shades of #972724

Tints of #972724

Tones of #972724

Color harmonies

Complementary — #259498:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #972724: #FFFFFF.

Semi-transparent (opacity) text on #972724

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #972724 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #972724 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #972723  ·  #972725 →

Frequently asked questions

What color is #972724?

#972724 is Red, a red color (RGB 151, 39, 36). Its closest standard named color is Brown.

What is the RGB and HSL of #972724?

#972724 is RGB 151, 39, 36 — HSL 2°, 61%, 37% — CMYK 0%, 74%, 76%, 41%.

What colors go with #972724?

Its complement is #259498; analogous partners are #98255B and #986225. It also appears in 6+ palettes in our collection.

Can I use #972724 for text?

White text on #972724 has a contrast ratio of 7.98:1 (passes WCAG AA); black text gives 2.63:1.