Palettes / Colors / #972723

#972723 — Red

#972723 is a red color we call Red, closest to the named color Brown (#A52A2A). It belongs to the red family.

Color name

Closest CSS keyword: brown (#A52A2A) — not an exact match. CSS brown gives you #A52A2A, a different color; use #972723 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#972723 is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #239195; it also sits naturally between #952358 and #956023. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 59% · Green 15% · Blue 14%

Cyan 0% · Magenta 74% · Yellow 77% · Key 41%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #972723

.text { color: #972723; }
.background { background-color: #972723; }
.border { border: 3px solid #972723; }
.text-rgb { color: rgb(151, 39, 35); }
.text-hsl { color: hsl(2, 62%, 36%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #972723; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(151, 39, 35, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #972723; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(151, 39, 35, 0.8); }

HTML: <p style="color:#972723">Text here</p> · <div style="background-color:#972723">Div content here</div>

Shades of #972723

Tints of #972723

Tones of #972723

Color harmonies

Complementary — #239195:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #972723: #FFFFFF.

Semi-transparent (opacity) text on #972723

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #972723 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #972723 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #972722  ·  #972724 →

Frequently asked questions

What color is #972723?

#972723 is Red, a red color (RGB 151, 39, 35). Its closest standard named color is Brown.

What is the RGB and HSL of #972723?

#972723 is RGB 151, 39, 35 — HSL 2°, 62%, 36% — CMYK 0%, 74%, 77%, 41%.

What colors go with #972723?

Its complement is #239195; analogous partners are #952358 and #956023. It also appears in 6+ palettes in our collection.

Can I use #972723 for text?

White text on #972723 has a contrast ratio of 7.98:1 (passes WCAG AA); black text gives 2.63:1.