Palettes / Colors / #891701

#891701 — Deep Vivid Red

#891701 is a red color we call Deep Vivid Red, closest to the named color DarkRed (#8B0000). It belongs to the red family.

Color name

Closest CSS keyword: darkred (#8B0000) — not an exact match. CSS darkred gives you #8B0000, a different color; use #891701 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#891701 is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #017289; it also sits naturally between #89012E and #895C01. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 54% · Green 9% · Blue 0%

Cyan 0% · Magenta 83% · Yellow 99% · Key 46%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #891701

.text { color: #891701; }
.background { background-color: #891701; }
.border { border: 3px solid #891701; }
.text-rgb { color: rgb(137, 23, 1); }
.text-hsl { color: hsl(10, 99%, 27%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #891701; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(137, 23, 1, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #891701; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(137, 23, 1, 0.8); }

HTML: <p style="color:#891701">Text here</p> · <div style="background-color:#891701">Div content here</div>

Shades of #891701

Tints of #891701

Tones of #891701

Color harmonies

Complementary — #017289:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #891701: #FFFFFF.

Semi-transparent (opacity) text on #891701

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #891701 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #891701 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #891700  ·  #891702 →

Frequently asked questions

What color is #891701?

#891701 is Deep Vivid Red, a red color (RGB 137, 23, 1). Its closest standard named color is DarkRed.

What is the RGB and HSL of #891701?

#891701 is RGB 137, 23, 1 — HSL 10°, 99%, 27% — CMYK 0%, 83%, 99%, 46%.

What colors go with #891701?

Its complement is #017289; analogous partners are #89012E and #895C01. It also appears in 6+ palettes in our collection.

Can I use #891701 for text?

White text on #891701 has a contrast ratio of 9.60:1 (passes WCAG AA); black text gives 2.19:1.