Palettes / Colors / #D02401

#D02401 — Vivid Red

#D02401 is a red color we call Vivid Red, closest to the named color FireBrick (#B22222). It belongs to the red family.

Color name

Closest CSS keyword: firebrick (#B22222) — not an exact match. CSS firebrick gives you #B22222, a different color; use #D02401 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#D02401 is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #01AED0; it also sits naturally between #D00146 and #D08B01. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 82% · Green 14% · Blue 0%

Cyan 0% · Magenta 83% · Yellow 100% · Key 18%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #D02401

.text { color: #D02401; }
.background { background-color: #D02401; }
.border { border: 3px solid #D02401; }
.text-rgb { color: rgb(208, 36, 1); }
.text-hsl { color: hsl(10, 99%, 41%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #D02401; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(208, 36, 1, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #D02401; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(208, 36, 1, 0.8); }

HTML: <p style="color:#D02401">Text here</p> · <div style="background-color:#D02401">Div content here</div>

Shades of #D02401

Tints of #D02401

Tones of #D02401

Color harmonies

Complementary — #01AED0:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #D02401: #FFFFFF.

Semi-transparent (opacity) text on #D02401

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #D02401 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #D02401 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #D02400  ·  #D02402 →

Frequently asked questions

What color is #D02401?

#D02401 is Vivid Red, a red color (RGB 208, 36, 1). Its closest standard named color is FireBrick.

What is the RGB and HSL of #D02401?

#D02401 is RGB 208, 36, 1 — HSL 10°, 99%, 41% — CMYK 0%, 83%, 100%, 18%.

What colors go with #D02401?

Its complement is #01AED0; analogous partners are #D00146 and #D08B01. It also appears in 6+ palettes in our collection.

Can I use #D02401 for text?

White text on #D02401 has a contrast ratio of 5.34:1 (passes WCAG AA); black text gives 3.93:1.