Palettes / Colors / #731237

#731237 — Deep Pink

#731237 is a pink color we call Deep Pink, closest to the named color Brown (#A52A2A). It belongs to the pink family.

Color name

Closest CSS keyword: brown (#A52A2A) — not an exact match. CSS brown gives you #A52A2A, a different color; use #731237 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#731237 is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #12734E; it also sits naturally between #731267 and #731D12. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 45% · Green 7% · Blue 22%

Cyan 0% · Magenta 84% · Yellow 52% · Key 55%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #731237

.text { color: #731237; }
.background { background-color: #731237; }
.border { border: 3px solid #731237; }
.text-rgb { color: rgb(115, 18, 55); }
.text-hsl { color: hsl(337, 73%, 26%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #731237; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(115, 18, 55, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #731237; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(115, 18, 55, 0.8); }

HTML: <p style="color:#731237">Text here</p> · <div style="background-color:#731237">Div content here</div>

Shades of #731237

Tints of #731237

Tones of #731237

Color harmonies

Complementary — #12734E:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #731237: #FFFFFF.

Semi-transparent (opacity) text on #731237

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #731237 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #731237 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #731236  ·  #731238 →

Frequently asked questions

What color is #731237?

#731237 is Deep Pink, a pink color (RGB 115, 18, 55). Its closest standard named color is Brown.

What is the RGB and HSL of #731237?

#731237 is RGB 115, 18, 55 — HSL 337°, 73%, 26% — CMYK 0%, 84%, 52%, 55%.

What colors go with #731237?

Its complement is #12734E; analogous partners are #731267 and #731D12. It also appears in 6+ palettes in our collection.

Can I use #731237 for text?

White text on #731237 has a contrast ratio of 11.23:1 (passes WCAG AA); black text gives 1.87:1.