Palettes / Colors / #BF124D

#BF124D — Vivid Pink

#BF124D is a pink color we call Vivid Pink, closest to the named color Crimson (#DC143C). It belongs to the pink family.

#BF124D is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #12BF85; it also sits naturally between #BF12A2 and #BF2F12. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 75% · Green 7% · Blue 30%

Cyan 0% · Magenta 91% · Yellow 60% · Key 25%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #BF124D

.text { color: #BF124D; }
.background { background-color: #BF124D; }
.border { border: 3px solid #BF124D; }
.text-rgb { color: rgb(191, 18, 77); }
.text-hsl { color: hsl(340, 83%, 41%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #BF124D; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(191, 18, 77, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #BF124D; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(191, 18, 77, 0.8); }

HTML: <p style="color:#BF124D">Text here</p> · <div style="background-color:#BF124D">Div content here</div>

Shades of #BF124D

Tints of #BF124D

Tones of #BF124D

Color harmonies

Complementary — #12BF85:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #BF124D: #FFFFFF.

How #BF124D looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with #BF124D

Palettes with a similar color

These palettes use a close neighbour of #BF124D rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #BF124C  ·  #BF124E →

Frequently asked questions

What color is #BF124D?

#BF124D is Vivid Pink, a pink color (RGB 191, 18, 77). Its closest standard named color is Crimson.

What is the RGB and HSL of #BF124D?

#BF124D is RGB 191, 18, 77 — HSL 340°, 83%, 41% — CMYK 0%, 91%, 60%, 25%.

What colors go with #BF124D?

Its complement is #12BF85; analogous partners are #BF12A2 and #BF2F12. It also appears in 6+ palettes in our collection.

Can I use #BF124D for text?

White text on #BF124D has a contrast ratio of 6.16:1 (passes WCAG AA); black text gives 3.41:1.