Palettes / Colors / #480EA1

#480EA1 — Vivid Purple

#480EA1 is a purple color we call Vivid Purple, closest to the named color Indigo (#4B0082). It belongs to the purple family.

Color name

Closest CSS keyword: indigo (#4B0082) — not an exact match. CSS indigo gives you #4B0082, a different color; use #480EA1 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#480EA1 is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #65A00E; it also sits naturally between #0E1CA0 and #910EA0. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 28% · Green 5% · Blue 63%

Cyan 55% · Magenta 91% · Yellow 0% · Key 37%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #480EA1

.text { color: #480EA1; }
.background { background-color: #480EA1; }
.border { border: 3px solid #480EA1; }
.text-rgb { color: rgb(72, 14, 161); }
.text-hsl { color: hsl(264, 84%, 34%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #480EA1; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(72, 14, 161, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #480EA1; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(72, 14, 161, 0.8); }

HTML: <p style="color:#480EA1">Text here</p> · <div style="background-color:#480EA1">Div content here</div>

Shades of #480EA1

Tints of #480EA1

Tones of #480EA1

Color harmonies

Complementary — #65A00E:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #480EA1: #FFFFFF.

Semi-transparent (opacity) text on #480EA1

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #480EA1 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #480EA1 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #480EA0  ·  #480EA2 →

Frequently asked questions

What color is #480EA1?

#480EA1 is Vivid Purple, a purple color (RGB 72, 14, 161). Its closest standard named color is Indigo.

What is the RGB and HSL of #480EA1?

#480EA1 is RGB 72, 14, 161 — HSL 264°, 84%, 34% — CMYK 55%, 91%, 0%, 37%.

What colors go with #480EA1?

Its complement is #65A00E; analogous partners are #0E1CA0 and #910EA0. It also appears in 6+ palettes in our collection.

Can I use #480EA1 for text?

White text on #480EA1 has a contrast ratio of 11.33:1 (passes WCAG AA); black text gives 1.85:1.