Palettes / Colors / #480EA0
#480EA0 — Vivid Purple
#480EA0 is a purple color we call Vivid Purple, closest to the named color Indigo (#4B0082). It belongs to the purple family.
Color name
Closest CSS keyword: indigo (#4B0082) — not an exact match. CSS indigo gives you #4B0082, a different color; use #480EA0 when you need this exact shade.
Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.
#480EA0 is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.
Its strongest partner is its complement #65A00E; it also sits naturally between #0E1CA0 and #910EA0. In the palettes below you can see it working alongside real color combinations from our collection.
Color values
| HEX | #480EA0 |
|---|---|
| RGB | 72, 14, 160 |
| HSL | 264°, 84%, 34% |
| HSV | 264°, 91%, 63% |
| CMYK | 55%, 91%, 0%, 37% |
| XYZ | 9.17, 4.23, 33.59 |
| Yxy | 4.23, 0.1952, 0.0900 |
| CIE-Lab | 24.42, 55.15, -65.45 |
| Hunter Lab | 20.57, 45.45, -86.77 |
RGB & CMYK percentages
Red 28% · Green 5% · Blue 63%
Cyan 55% · Magenta 91% · Yellow 0% · Key 37%
CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.
Previews
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
CSS code for #480EA0
.text { color: #480EA0; }
.background { background-color: #480EA0; }
.border { border: 3px solid #480EA0; }
.text-rgb { color: rgb(72, 14, 160); }
.text-hsl { color: hsl(264, 84%, 34%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #480EA0; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(72, 14, 160, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #480EA0; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(72, 14, 160, 0.8); }
HTML: <p style="color:#480EA0">Text here</p> · <div style="background-color:#480EA0">Div content here</div>
Shades of #480EA0
Tints of #480EA0
Tones of #480EA0
Color harmonies
Complementary — #65A00E:
Analogous:
Triadic:
Contrast & accessibility
| Against white text | 11.38:1 AAA |
|---|---|
| Against black text | 1.85:1 Fails |
Best text color on #480EA0: #FFFFFF.
Semi-transparent (opacity) text on #480EA0
Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:
Smaller body text shows the effect best.
Blended color: · Contrast against #480EA0: ·
How #480EA0 looks with color blindness
Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:
Closest design-system colors
The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:
Palettes with a similar color
These palettes use a close neighbour of #480EA0 rather than the exact color:
Similar colors
The closest colors that actually appear in our palette collection — click any to open its page:
Browse neighbouring colors
Frequently asked questions
What color is #480EA0?
#480EA0 is Vivid Purple, a purple color (RGB 72, 14, 160). Its closest standard named color is Indigo.
What is the RGB and HSL of #480EA0?
#480EA0 is RGB 72, 14, 160 — HSL 264°, 84%, 34% — CMYK 55%, 91%, 0%, 37%.
What colors go with #480EA0?
Its complement is #65A00E; analogous partners are #0E1CA0 and #910EA0. It also appears in 6+ palettes in our collection.
Can I use #480EA0 for text?
White text on #480EA0 has a contrast ratio of 11.38:1 (passes WCAG AA); black text gives 1.85:1.