Palettes / Colors / #401B69

#401B69 — Deep Purple

#401B69 is a purple color we call Deep Purple, closest to the named color Indigo (#4B0082). It belongs to the purple family.

Color name

Closest CSS keyword: indigo (#4B0082) — not an exact match. CSS indigo gives you #4B0082, a different color; use #401B69 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#401B69 is a cool purple color associated with luxury, creativity and mystery. It sits comfortably in the middle: usable for large areas in soft schemes, or as a supporting color beside something stronger.

Its strongest partner is its complement #45691B; it also sits naturally between #1B1E69 and #671B69. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 25% · Green 11% · Blue 41%

Cyan 39% · Magenta 74% · Yellow 0% · Key 59%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #401B69

.text { color: #401B69; }
.background { background-color: #401B69; }
.border { border: 3px solid #401B69; }
.text-rgb { color: rgb(64, 27, 105); }
.text-hsl { color: hsl(268, 59%, 26%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #401B69; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(64, 27, 105, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #401B69; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(64, 27, 105, 0.8); }

HTML: <p style="color:#401B69">Text here</p> · <div style="background-color:#401B69">Div content here</div>

Shades of #401B69

Tints of #401B69

Tones of #401B69

Color harmonies

Complementary — #45691B:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #401B69: #FFFFFF.

Semi-transparent (opacity) text on #401B69

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #401B69 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #401B69 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #401B68  ·  #401B6A →

Frequently asked questions

What color is #401B69?

#401B69 is Deep Purple, a purple color (RGB 64, 27, 105). Its closest standard named color is Indigo.

What is the RGB and HSL of #401B69?

#401B69 is RGB 64, 27, 105 — HSL 268°, 59%, 26% — CMYK 39%, 74%, 0%, 59%.

What colors go with #401B69?

Its complement is #45691B; analogous partners are #1B1E69 and #671B69. It also appears in 6+ palettes in our collection.

Can I use #401B69 for text?

White text on #401B69 has a contrast ratio of 13.30:1 (passes WCAG AA); black text gives 1.58:1.