Palettes / Colors / #ED4E40
#ED4E40 — Vivid Red
#ED4E40 is a red color we call Vivid Red, closest to the named color Tomato (#FF6347). It belongs to the red family.
#ED4E40 is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.
Its strongest partner is its complement #40DFED; it also sits naturally between #ED4088 and #EDA540. In the palettes below you can see it working alongside real color combinations from our collection.
Color values
| HEX | #ED4E40 |
|---|---|
| RGB | 237, 78, 64 |
| HSL | 5°, 83%, 59% |
| HSV | 5°, 73%, 93% |
| CMYK | 0%, 67%, 73%, 7% |
| XYZ | 38.57, 23.82, 7.42 |
| Yxy | 23.82, 0.5525, 0.3412 |
| CIE-Lab | 55.91, 60.23, 42.31 |
| Hunter Lab | 48.81, 59.19, 23.37 |
RGB & CMYK percentages
Red 93% · Green 31% · Blue 25%
Cyan 0% · Magenta 67% · Yellow 73% · Key 7%
CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.
Previews
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CSS code for #ED4E40
.text { color: #ED4E40; }
.background { background-color: #ED4E40; }
.border { border: 3px solid #ED4E40; }
.text-rgb { color: rgb(237, 78, 64); }
.text-hsl { color: hsl(5, 83%, 59%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #ED4E40; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(237, 78, 64, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #ED4E40; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(237, 78, 64, 0.8); }
HTML: <p style="color:#ED4E40">Text here</p> · <div style="background-color:#ED4E40">Div content here</div>
Shades of #ED4E40
Tints of #ED4E40
Tones of #ED4E40
Color harmonies
Complementary — #40DFED:
Analogous:
Triadic:
Contrast & accessibility
| Against white text | 3.64:1 AA large only |
|---|---|
| Against black text | 5.76:1 AA |
Best text color on #ED4E40: #000000.
How #ED4E40 looks with color blindness
Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:
Closest design-system colors
The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:
Palettes with a similar color
These palettes use a close neighbour of #ED4E40 rather than the exact color:
Similar colors
The closest colors that actually appear in our palette collection — click any to open its page:
Browse neighbouring colors
Frequently asked questions
What color is #ED4E40?
#ED4E40 is Vivid Red, a red color (RGB 237, 78, 64). Its closest standard named color is Tomato.
What is the RGB and HSL of #ED4E40?
#ED4E40 is RGB 237, 78, 64 — HSL 5°, 83%, 59% — CMYK 0%, 67%, 73%, 7%.
What colors go with #ED4E40?
Its complement is #40DFED; analogous partners are #ED4088 and #EDA540. It also appears in 6+ palettes in our collection.
Can I use #ED4E40 for text?
Black text on #ED4E40 has a contrast ratio of 5.76:1 (passes WCAG AA); white text gives 3.64:1.