Palettes / Colors / #EC4E4D

#EC4E4D — Vivid Red

#EC4E4D is a red color we call Vivid Red, closest to the named color Tomato (#FF6347). It belongs to the red family.

Color name

Closest CSS keyword: tomato (#FF6347) — not an exact match. CSS tomato gives you #FF6347, a different color; use #EC4E4D when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#EC4E4D is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #4BECEC; it also sits naturally between #EC4B9C and #EC9C4B. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 93% · Green 31% · Blue 30%

Cyan 0% · Magenta 67% · Yellow 67% · Key 7%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #EC4E4D

.text { color: #EC4E4D; }
.background { background-color: #EC4E4D; }
.border { border: 3px solid #EC4E4D; }
.text-rgb { color: rgb(236, 78, 77); }
.text-hsl { color: hsl(0, 81%, 61%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #EC4E4D; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(236, 78, 77, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #EC4E4D; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(236, 78, 77, 0.8); }

HTML: <p style="color:#EC4E4D">Text here</p> · <div style="background-color:#EC4E4D">Div content here</div>

Shades of #EC4E4D

Tints of #EC4E4D

Tones of #EC4E4D

Color harmonies

Complementary — #4BECEC:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #EC4E4D: #000000.

Semi-transparent (opacity) text on #EC4E4D

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #EC4E4D looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #EC4E4D rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #EC4E4C  ·  #EC4E4E →

Frequently asked questions

What color is #EC4E4D?

#EC4E4D is Vivid Red, a red color (RGB 236, 78, 77). Its closest standard named color is Tomato.

What is the RGB and HSL of #EC4E4D?

#EC4E4D is RGB 236, 78, 77 — HSL 0°, 81%, 61% — CMYK 0%, 67%, 67%, 7%.

What colors go with #EC4E4D?

Its complement is #4BECEC; analogous partners are #EC4B9C and #EC9C4B. It also appears in 6+ palettes in our collection.

Can I use #EC4E4D for text?

Black text on #EC4E4D has a contrast ratio of 5.76:1 (passes WCAG AA); white text gives 3.64:1.