Palettes / Colors / #EC4946

#EC4946 — Vivid Red

#EC4946 is a red color we call Vivid Red, closest to the named color Tomato (#FF6347). It belongs to the red family.

#EC4946 is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #46E9EC; it also sits naturally between #EC4696 and #EC9C46. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 93% · Green 29% · Blue 27%

Cyan 0% · Magenta 69% · Yellow 70% · Key 7%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #EC4946

.text { color: #EC4946; }
.background { background-color: #EC4946; }
.border { border: 3px solid #EC4946; }
.text-rgb { color: rgb(236, 73, 70); }
.text-hsl { color: hsl(1, 81%, 60%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #EC4946; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(236, 73, 70, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #EC4946; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(236, 73, 70, 0.8); }

HTML: <p style="color:#EC4946">Text here</p> · <div style="background-color:#EC4946">Div content here</div>

Shades of #EC4946

Tints of #EC4946

Tones of #EC4946

Color harmonies

Complementary — #46E9EC:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #EC4946: #000000.

How #EC4946 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #EC4946 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #EC4945  ·  #EC4947 →

Frequently asked questions

What color is #EC4946?

#EC4946 is Vivid Red, a red color (RGB 236, 73, 70). Its closest standard named color is Tomato.

What is the RGB and HSL of #EC4946?

#EC4946 is RGB 236, 73, 70 — HSL 1°, 81%, 60% — CMYK 0%, 69%, 70%, 7%.

What colors go with #EC4946?

Its complement is #46E9EC; analogous partners are #EC4696 and #EC9C46. It also appears in 6+ palettes in our collection.

Can I use #EC4946 for text?

Black text on #EC4946 has a contrast ratio of 5.61:1 (passes WCAG AA); white text gives 3.74:1.