Palettes / Colors / #EB402D

#EB402D — Vivid Red

#EB402D is a red color we call Vivid Red, closest to the named color Tomato (#FF6347). It belongs to the red family.

Color name

Closest CSS keyword: tomato (#FF6347) — not an exact match. CSS tomato gives you #FF6347, a different color; use #EB402D when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#EB402D is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #2DD8EB; it also sits naturally between #EB2D79 and #EB9F2D. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 92% · Green 25% · Blue 18%

Cyan 0% · Magenta 73% · Yellow 81% · Key 8%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #EB402D

.text { color: #EB402D; }
.background { background-color: #EB402D; }
.border { border: 3px solid #EB402D; }
.text-rgb { color: rgb(235, 64, 45); }
.text-hsl { color: hsl(6, 83%, 55%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #EB402D; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(235, 64, 45, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #EB402D; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(235, 64, 45, 0.8); }

HTML: <p style="color:#EB402D">Text here</p> · <div style="background-color:#EB402D">Div content here</div>

Shades of #EB402D

Tints of #EB402D

Tones of #EB402D

Color harmonies

Complementary — #2DD8EB:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #EB402D: #000000.

Semi-transparent (opacity) text on #EB402D

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #EB402D looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #EB402D rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #EB402C  ·  #EB402E →

Frequently asked questions

What color is #EB402D?

#EB402D is Vivid Red, a red color (RGB 235, 64, 45). Its closest standard named color is Tomato.

What is the RGB and HSL of #EB402D?

#EB402D is RGB 235, 64, 45 — HSL 6°, 83%, 55% — CMYK 0%, 73%, 81%, 8%.

What colors go with #EB402D?

Its complement is #2DD8EB; analogous partners are #EB2D79 and #EB9F2D. It also appears in 6+ palettes in our collection.

Can I use #EB402D for text?

Black text on #EB402D has a contrast ratio of 5.30:1 (passes WCAG AA); white text gives 3.96:1.