Palettes / Colors / #E91C74
#E91C74 — Vivid Pink
#E91C74 is a pink color we call Vivid Pink, closest to the named color MediumVioletRed (#C71585). It belongs to the pink family.
Color name
Closest CSS keyword: mediumvioletred (#C71585) — not an exact match. CSS mediumvioletred gives you #C71585, a different color; use #E91C74 when you need this exact shade.
Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.
#E91C74 is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.
Its strongest partner is its complement #1CE990; it also sits naturally between #E91CDB and #E9291C. In the palettes below you can see it working alongside real color combinations from our collection.
Color values
| HEX | #E91C74 |
|---|---|
| RGB | 233, 28, 116 |
| HSL | 334°, 82%, 51% |
| HSV | 334°, 88%, 91% |
| CMYK | 0%, 88%, 50%, 9% |
| XYZ | 37.17, 19.42, 18.31 |
| Yxy | 19.42, 0.4963, 0.2592 |
| CIE-Lab | 51.17, 76.12, 5.41 |
| Hunter Lab | 44.06, 77.03, 3.95 |
RGB & CMYK percentages
Red 91% · Green 11% · Blue 45%
Cyan 0% · Magenta 88% · Yellow 50% · Key 9%
CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.
Previews
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
CSS code for #E91C74
.text { color: #E91C74; }
.background { background-color: #E91C74; }
.border { border: 3px solid #E91C74; }
.text-rgb { color: rgb(233, 28, 116); }
.text-hsl { color: hsl(334, 82%, 51%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #E91C74; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(233, 28, 116, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #E91C74; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(233, 28, 116, 0.8); }
HTML: <p style="color:#E91C74">Text here</p> · <div style="background-color:#E91C74">Div content here</div>
Shades of #E91C74
Tints of #E91C74
Tones of #E91C74
Color harmonies
Complementary — #1CE990:
Analogous:
Triadic:
Contrast & accessibility
| Against white text | 4.30:1 AA large only |
|---|---|
| Against black text | 4.88:1 AA |
Best text color on #E91C74: #000000.
Semi-transparent (opacity) text on #E91C74
Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:
Smaller body text shows the effect best.
Blended color: · Contrast against #E91C74: ·
How #E91C74 looks with color blindness
Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:
Closest design-system colors
The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:
Palettes with a similar color
These palettes use a close neighbour of #E91C74 rather than the exact color:
Similar colors
The closest colors that actually appear in our palette collection — click any to open its page:
Browse neighbouring colors
Frequently asked questions
What color is #E91C74?
#E91C74 is Vivid Pink, a pink color (RGB 233, 28, 116). Its closest standard named color is MediumVioletRed.
What is the RGB and HSL of #E91C74?
#E91C74 is RGB 233, 28, 116 — HSL 334°, 82%, 51% — CMYK 0%, 88%, 50%, 9%.
What colors go with #E91C74?
Its complement is #1CE990; analogous partners are #E91CDB and #E9291C. It also appears in 6+ palettes in our collection.
Can I use #E91C74 for text?
Black text on #E91C74 has a contrast ratio of 4.88:1 (passes WCAG AA); white text gives 4.30:1.