Palettes / Colors / #E91C48

#E91C48 — Vivid Red

#E91C48 is a red color we call Vivid Red, closest to the named color Crimson (#DC143C). It belongs to the red family.

Color name

Closest CSS keyword: crimson (#DC143C) — not an exact match. CSS crimson gives you #DC143C, a different color; use #E91C48 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#E91C48 is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #1CE9BC; it also sits naturally between #E91CAE and #E9561C. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 91% · Green 11% · Blue 28%

Cyan 0% · Magenta 88% · Yellow 69% · Key 9%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #E91C48

.text { color: #E91C48; }
.background { background-color: #E91C48; }
.border { border: 3px solid #E91C48; }
.text-rgb { color: rgb(233, 28, 72); }
.text-hsl { color: hsl(347, 82%, 51%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #E91C48; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(233, 28, 72, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #E91C48; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(233, 28, 72, 0.8); }

HTML: <p style="color:#E91C48">Text here</p> · <div style="background-color:#E91C48">Div content here</div>

Shades of #E91C48

Tints of #E91C48

Tones of #E91C48

Color harmonies

Complementary — #1CE9BC:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #E91C48: #000000.

Semi-transparent (opacity) text on #E91C48

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #E91C48 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #E91C48 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #E91C47  ·  #E91C49 →

Frequently asked questions

What color is #E91C48?

#E91C48 is Vivid Red, a red color (RGB 233, 28, 72). Its closest standard named color is Crimson.

What is the RGB and HSL of #E91C48?

#E91C48 is RGB 233, 28, 72 — HSL 347°, 82%, 51% — CMYK 0%, 88%, 69%, 9%.

What colors go with #E91C48?

Its complement is #1CE9BC; analogous partners are #E91CAE and #E9561C. It also appears in 6+ palettes in our collection.

Can I use #E91C48 for text?

Black text on #E91C48 has a contrast ratio of 4.72:1 (passes WCAG AA); white text gives 4.45:1.