Palettes / Colors / #E70AFF

#E70AFF — Vivid Pink

#E70AFF is a pink color we call Vivid Pink, closest to the named color Fuchsia (#FF00FF). It belongs to the pink family.

Color name

Closest CSS keyword: fuchsia (#FF00FF) — not an exact match. CSS fuchsia gives you #FF00FF, a different color; use #E70AFF when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#E70AFF is a cool pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #23FF0A; it also sits naturally between #6C0AFF and #FF0A9D. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 91% · Green 4% · Blue 100%

Cyan 9% · Magenta 96% · Yellow 0% · Key 0%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #E70AFF

.text { color: #E70AFF; }
.background { background-color: #E70AFF; }
.border { border: 3px solid #E70AFF; }
.text-rgb { color: rgb(231, 10, 255); }
.text-hsl { color: hsl(294, 100%, 52%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #E70AFF; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(231, 10, 255, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #E70AFF; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(231, 10, 255, 0.8); }

HTML: <p style="color:#E70AFF">Text here</p> · <div style="background-color:#E70AFF">Div content here</div>

Shades of #E70AFF

Tints of #E70AFF

Tones of #E70AFF

Color harmonies

Complementary — #23FF0A:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #E70AFF: #000000.

Semi-transparent (opacity) text on #E70AFF

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #E70AFF looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #E70AFF rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #E70AFE  ·  #E70B00 →

Frequently asked questions

What color is #E70AFF?

#E70AFF is Vivid Pink, a pink color (RGB 231, 10, 255). Its closest standard named color is Fuchsia.

What is the RGB and HSL of #E70AFF?

#E70AFF is RGB 231, 10, 255 — HSL 294°, 100%, 52% — CMYK 9%, 96%, 0%, 0%.

What colors go with #E70AFF?

Its complement is #23FF0A; analogous partners are #6C0AFF and #FF0A9D. It also appears in 6+ palettes in our collection.

Can I use #E70AFF for text?

Black text on #E70AFF has a contrast ratio of 5.89:1 (passes WCAG AA); white text gives 3.57:1.