Palettes / Colors / #E69FFD

#E69FFD — Light Vivid Purple

#E69FFD is a purple color we call Light Vivid Purple, closest to the named color Plum (#DDA0DD). It belongs to the purple family.

Color name

Closest CSS keyword: plum (#DDA0DD) — not an exact match. CSS plum gives you #DDA0DD, a different color; use #E69FFD when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#E69FFD is a cool purple color associated with luxury, creativity and mystery. It is light enough to work as a background or base color, with darker text on top.

Its strongest partner is its complement #B7FDA0; it also sits naturally between #B7A0FD and #FDA0E6. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 90% · Green 62% · Blue 99%

Cyan 9% · Magenta 37% · Yellow 0% · Key 1%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #E69FFD

.text { color: #E69FFD; }
.background { background-color: #E69FFD; }
.border { border: 3px solid #E69FFD; }
.text-rgb { color: rgb(230, 159, 253); }
.text-hsl { color: hsl(285, 96%, 81%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #E69FFD; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(230, 159, 253, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #E69FFD; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(230, 159, 253, 0.8); }

HTML: <p style="color:#E69FFD">Text here</p> · <div style="background-color:#E69FFD">Div content here</div>

Shades of #E69FFD

Tints of #E69FFD

Tones of #E69FFD

Color harmonies

Complementary — #B7FDA0:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #E69FFD: #000000.

Semi-transparent (opacity) text on #E69FFD

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #E69FFD looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #E69FFD rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #E69FFC  ·  #E69FFE →

Frequently asked questions

What color is #E69FFD?

#E69FFD is Light Vivid Purple, a purple color (RGB 230, 159, 253). Its closest standard named color is Plum.

What is the RGB and HSL of #E69FFD?

#E69FFD is RGB 230, 159, 253 — HSL 285°, 96%, 81% — CMYK 9%, 37%, 0%, 1%.

What colors go with #E69FFD?

Its complement is #B7FDA0; analogous partners are #B7A0FD and #FDA0E6. It also appears in 6+ palettes in our collection.

Can I use #E69FFD for text?

Black text on #E69FFD has a contrast ratio of 10.74:1 (passes WCAG AA); white text gives 1.95:1.