Palettes / Colors / #E40751

#E40751 — Vivid Pink

#E40751 is a pink color we call Vivid Pink, closest to the named color Crimson (#DC143C). It belongs to the pink family.

Color name

Closest CSS keyword: crimson (#DC143C) — not an exact match. CSS crimson gives you #DC143C, a different color; use #E40751 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#E40751 is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #07E49A; it also sits naturally between #E407BF and #E42C07. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 89% · Green 3% · Blue 32%

Cyan 0% · Magenta 97% · Yellow 64% · Key 11%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #E40751

.text { color: #E40751; }
.background { background-color: #E40751; }
.border { border: 3px solid #E40751; }
.text-rgb { color: rgb(228, 7, 81); }
.text-hsl { color: hsl(340, 94%, 46%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #E40751; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(228, 7, 81, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #E40751; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(228, 7, 81, 0.8); }

HTML: <p style="color:#E40751">Text here</p> · <div style="background-color:#E40751">Div content here</div>

Shades of #E40751

Tints of #E40751

Tones of #E40751

Color harmonies

Complementary — #07E49A:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #E40751: #FFFFFF.

Semi-transparent (opacity) text on #E40751

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #E40751 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #E40751 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #E40750  ·  #E40752 →

Frequently asked questions

What color is #E40751?

#E40751 is Vivid Pink, a pink color (RGB 228, 7, 81). Its closest standard named color is Crimson.

What is the RGB and HSL of #E40751?

#E40751 is RGB 228, 7, 81 — HSL 340°, 94%, 46% — CMYK 0%, 97%, 64%, 11%.

What colors go with #E40751?

Its complement is #07E49A; analogous partners are #E407BF and #E42C07. It also appears in 6+ palettes in our collection.

Can I use #E40751 for text?

White text on #E40751 has a contrast ratio of 4.72:1 (passes WCAG AA); black text gives 4.45:1.