Palettes / Colors / #E10973

#E10973 — Vivid Pink

#E10973 is a pink color we call Vivid Pink, closest to the named color MediumVioletRed (#C71585). It belongs to the pink family.

Color name

Closest CSS keyword: mediumvioletred (#C71585) — not an exact match. CSS mediumvioletred gives you #C71585, a different color; use #E10973 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#E10973 is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #09E179; it also sits naturally between #E109DE and #E10D09. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 88% · Green 4% · Blue 45%

Cyan 0% · Magenta 96% · Yellow 49% · Key 12%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #E10973

.text { color: #E10973; }
.background { background-color: #E10973; }
.border { border: 3px solid #E10973; }
.text-rgb { color: rgb(225, 9, 115); }
.text-hsl { color: hsl(331, 92%, 46%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #E10973; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(225, 9, 115, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #E10973; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(225, 9, 115, 0.8); }

HTML: <p style="color:#E10973">Text here</p> · <div style="background-color:#E10973">Div content here</div>

Shades of #E10973

Tints of #E10973

Tones of #E10973

Color harmonies

Complementary — #09E179:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #E10973: #FFFFFF.

Semi-transparent (opacity) text on #E10973

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #E10973 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #E10973 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #E10972  ·  #E10974 →

Frequently asked questions

What color is #E10973?

#E10973 is Vivid Pink, a pink color (RGB 225, 9, 115). Its closest standard named color is MediumVioletRed.

What is the RGB and HSL of #E10973?

#E10973 is RGB 225, 9, 115 — HSL 331°, 92%, 46% — CMYK 0%, 96%, 49%, 12%.

What colors go with #E10973?

Its complement is #09E179; analogous partners are #E109DE and #E10D09. It also appears in 6+ palettes in our collection.

Can I use #E10973 for text?

White text on #E10973 has a contrast ratio of 4.68:1 (passes WCAG AA); black text gives 4.49:1.