Palettes / Colors / #E040FD

#E040FD — Vivid Pink

#E040FD is a pink color we call Vivid Pink, closest to the named color Orchid (#DA70D6). It belongs to the pink family.

Color name

Closest CSS keyword: orchid (#DA70D6) — not an exact match. CSS orchid gives you #DA70D6, a different color; use #E040FD when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#E040FD is a cool pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #5CFD3F; it also sits naturally between #823FFD and #FD3FBB. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 88% · Green 25% · Blue 99%

Cyan 11% · Magenta 75% · Yellow 0% · Key 1%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #E040FD

.text { color: #E040FD; }
.background { background-color: #E040FD; }
.border { border: 3px solid #E040FD; }
.text-rgb { color: rgb(224, 64, 253); }
.text-hsl { color: hsl(291, 98%, 62%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #E040FD; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(224, 64, 253, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #E040FD; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(224, 64, 253, 0.8); }

HTML: <p style="color:#E040FD">Text here</p> · <div style="background-color:#E040FD">Div content here</div>

Shades of #E040FD

Tints of #E040FD

Tones of #E040FD

Color harmonies

Complementary — #5CFD3F:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #E040FD: #000000.

Semi-transparent (opacity) text on #E040FD

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #E040FD looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #E040FD rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #E040FC  ·  #E040FE →

Frequently asked questions

What color is #E040FD?

#E040FD is Vivid Pink, a pink color (RGB 224, 64, 253). Its closest standard named color is Orchid.

What is the RGB and HSL of #E040FD?

#E040FD is RGB 224, 64, 253 — HSL 291°, 98%, 62% — CMYK 11%, 75%, 0%, 1%.

What colors go with #E040FD?

Its complement is #5CFD3F; analogous partners are #823FFD and #FD3FBB. It also appears in 6+ palettes in our collection.

Can I use #E040FD for text?

Black text on #E040FD has a contrast ratio of 6.32:1 (passes WCAG AA); white text gives 3.32:1.