Palettes / Colors / #DA072D

#DA072D — Vivid Red

#DA072D is a red color we call Vivid Red, closest to the named color Crimson (#DC143C). It belongs to the red family.

Color name

Closest CSS keyword: crimson (#DC143C) — not an exact match. CSS crimson gives you #DC143C, a different color; use #DA072D when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#DA072D is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #07DAB3; it also sits naturally between #DA0797 and #DA4A07. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 85% · Green 3% · Blue 18%

Cyan 0% · Magenta 97% · Yellow 79% · Key 15%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #DA072D

.text { color: #DA072D; }
.background { background-color: #DA072D; }
.border { border: 3px solid #DA072D; }
.text-rgb { color: rgb(218, 7, 45); }
.text-hsl { color: hsl(349, 94%, 44%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #DA072D; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(218, 7, 45, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #DA072D; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(218, 7, 45, 0.8); }

HTML: <p style="color:#DA072D">Text here</p> · <div style="background-color:#DA072D">Div content here</div>

Shades of #DA072D

Tints of #DA072D

Tones of #DA072D

Color harmonies

Complementary — #07DAB3:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #DA072D: #FFFFFF.

Semi-transparent (opacity) text on #DA072D

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #DA072D looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #DA072D rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #DA072C  ·  #DA072E →

Frequently asked questions

What color is #DA072D?

#DA072D is Vivid Red, a red color (RGB 218, 7, 45). Its closest standard named color is Crimson.

What is the RGB and HSL of #DA072D?

#DA072D is RGB 218, 7, 45 — HSL 349°, 94%, 44% — CMYK 0%, 97%, 79%, 15%.

What colors go with #DA072D?

Its complement is #07DAB3; analogous partners are #DA0797 and #DA4A07. It also appears in 6+ palettes in our collection.

Can I use #DA072D for text?

White text on #DA072D has a contrast ratio of 5.19:1 (passes WCAG AA); black text gives 4.05:1.