Palettes / Colors / #DA019D

#DA019D — Vivid Pink

#DA019D is a pink color we call Vivid Pink, closest to the named color MediumVioletRed (#C71585). It belongs to the pink family.

Color name

Closest CSS keyword: mediumvioletred (#C71585) — not an exact match. CSS mediumvioletred gives you #C71585, a different color; use #DA019D when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#DA019D is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #01DA3F; it also sits naturally between #AB01DA and #DA0130. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 85% · Green 0% · Blue 62%

Cyan 0% · Magenta 100% · Yellow 28% · Key 15%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #DA019D

.text { color: #DA019D; }
.background { background-color: #DA019D; }
.border { border: 3px solid #DA019D; }
.text-rgb { color: rgb(218, 1, 157); }
.text-hsl { color: hsl(317, 99%, 43%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #DA019D; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(218, 1, 157, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #DA019D; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(218, 1, 157, 0.8); }

HTML: <p style="color:#DA019D">Text here</p> · <div style="background-color:#DA019D">Div content here</div>

Shades of #DA019D

Tints of #DA019D

Tones of #DA019D

Color harmonies

Complementary — #01DA3F:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #DA019D: #FFFFFF.

Semi-transparent (opacity) text on #DA019D

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #DA019D looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #DA019D rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #DA019C  ·  #DA019E →

Frequently asked questions

What color is #DA019D?

#DA019D is Vivid Pink, a pink color (RGB 218, 1, 157). Its closest standard named color is MediumVioletRed.

What is the RGB and HSL of #DA019D?

#DA019D is RGB 218, 1, 157 — HSL 317°, 99%, 43% — CMYK 0%, 100%, 28%, 15%.

What colors go with #DA019D?

Its complement is #01DA3F; analogous partners are #AB01DA and #DA0130. It also appears in 6+ palettes in our collection.

Can I use #DA019D for text?

White text on #DA019D has a contrast ratio of 4.70:1 (passes WCAG AA); black text gives 4.47:1.