Palettes / Colors / #D91C44

#D91C44 — Red

#D91C44 is a red color we call Red, closest to the named color Crimson (#DC143C). It belongs to the red family.

Color name

Closest CSS keyword: crimson (#DC143C) — not an exact match. CSS crimson gives you #DC143C, a different color; use #D91C44 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#D91C44 is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #1CD9B0; it also sits naturally between #D91CA3 and #D9521C. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 85% · Green 11% · Blue 27%

Cyan 0% · Magenta 87% · Yellow 69% · Key 15%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #D91C44

.text { color: #D91C44; }
.background { background-color: #D91C44; }
.border { border: 3px solid #D91C44; }
.text-rgb { color: rgb(217, 28, 68); }
.text-hsl { color: hsl(347, 77%, 48%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #D91C44; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(217, 28, 68, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #D91C44; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(217, 28, 68, 0.8); }

HTML: <p style="color:#D91C44">Text here</p> · <div style="background-color:#D91C44">Div content here</div>

Shades of #D91C44

Tints of #D91C44

Tones of #D91C44

Color harmonies

Complementary — #1CD9B0:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #D91C44: #FFFFFF.

Semi-transparent (opacity) text on #D91C44

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #D91C44 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #D91C44 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #D91C43  ·  #D91C45 →

Frequently asked questions

What color is #D91C44?

#D91C44 is Red, a red color (RGB 217, 28, 68). Its closest standard named color is Crimson.

What is the RGB and HSL of #D91C44?

#D91C44 is RGB 217, 28, 68 — HSL 347°, 77%, 48% — CMYK 0%, 87%, 69%, 15%.

What colors go with #D91C44?

Its complement is #1CD9B0; analogous partners are #D91CA3 and #D9521C. It also appears in 6+ palettes in our collection.

Can I use #D91C44 for text?

White text on #D91C44 has a contrast ratio of 5.00:1 (passes WCAG AA); black text gives 4.20:1.